JOY is a British fashion and lifestyle brand, renowned for vintage inspired womenswear, classic yet contemporary menswear, unique accessories and quirky gifts. A quietly eccentric and subtly cool Brit stamp marks everything from JOY’s bespoke store interiors to our lovingly curated collections.

Celebrating individual style and expression, our in-house design and buying teams are on a mission to provide feel-good fashion for a look that is uniquely yours and exclusively JOY. Amongst a tempting range of handpicked brands is our own label Louche; designed by women, for women, to indulge sartorial fantasies in effortless style and with our trademark vintage flair. Add a subtle elegance with our Louche Luxe jewellery collection, crafted in high quality sterling silver and gold-plated brass.

In the Menswear corner is HYMN, designed in-house to provide you with contemporary casual menswear that mixes traditional values of quality and workmanship with modern cultural influences and current designs. Finish off your look with a classic wool beanie and a pair of Happy Socks.

Obsessed with dresses? You’re in the right place. Known for our floral, polka dotted, striped and printed styles, in mini, midi and maxi shapes, we design each piece to be functional as well as stylish, adding subtle flattering details and forever useful pockets.