Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold in 2004, the label specializes in sexy-cool tops, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart launched with the goal of creating a timeless collection that would enhance a women’s natural radiance and confidence while transcending her from day to night with ease. Tart uses the highest quality fabrics and one-of-a-kind prints to create an effortlessly modern look inspired by the adventurous Northern California lifestyle. Every Tart piece is artfully designed to enable women to move fluidly from one of life’s experiences to the next. Headquartered in sunny Concord, California, the family-owned company constructs every pattern and piece at their in-house design studio. This ensures that every item strikes a harmonious balance between exceptional quality and impeccable design.
“No detail is too small when it comes to creating iconic pieces that will live in our customer’s closet forever. We believe that to create an iconic piece, we have to take as much care on the inside as we do on the outside. Building true quality means focusing on everything you don’t see.” For this reason, Tart has spent the last eight years sourcing the finest, most luxurious fabrics from around the globe and blending them into their own signature textiles. The most recognizable fabric is a special modal blend, which is not only indulgently soft and flattering but is also resistant to shrinkage, less likely to fade or form and keeps its shape, no matter what it goes up against. Customers know that when they buy a Tart piece, it will be their go-to both now and 5 years from now.
This unique approach to design has rapidly generated a loyal fan base, including the likes of Alessandra Ambrosio, Heidi Klum, Jessica Alba, Kourtney Kardashian, Katy Perry, Selena Gomez and Sofia Vergara.
Where does the name Tart come from, you ask? The name Tart represents something edgy and impactful, but understatedly so. The dictionary definition is: “Agreeably sharp to the taste.” Agreeable to your palate, and sharp in impression. It creates a positive impact. It makes you stand out for all the right reasons. This is exactly how we want our customers to feel when they wear a Tart piece.